beginner, intermediate and advanced level articles<\/a>\u00a0will get you up to speed with everything you need to know about the cryptocurrency space starting out.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3px||2px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” header_2_font_size=”14px” header_2_font_size_tablet=”42px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]\nSimplecryptoguide.com<\/h2>\nWhat Is Basic Attention Token (BAT)?<\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]\n
Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.<\/span><\/p>\nThis experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.<\/span><\/p>\nThe Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers, and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users \u2014 whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.<\/span><\/p>\nHow Does Basic Attention Token Work?<\/span><\/strong><\/h2>\nAs mentioned earlier, Brave is trying to enable an equitable distribution of value in the digital advertising industry. To achieve this, it has tried to create a privacy-focused platform such that advertisers or publishers cannot log users\u2019 private data like IP addresses, even when the ad-block feature is not activated. In essence, users are promised privacy protection at all times.\u00a0<\/span><\/p>\nPart of the added security measures that Brave offers users is that it only features ads from its pool of verified advertisers. These advertisers pay a certain amount denominated in BAT to finance their ad campaigns on Brave. Subsequently, these funds are distributed among content creators and Brave users.\u00a0<\/span><\/p>\nWith this system, Brave believes that users can shield themselves from fraudulent advertisements. In addition to this optimized privacy feature, you get to receive rewards denominated in BAT when you view ads.\u00a0<\/span><\/p>\nLikewise, whenever you visit a website and view the featured ads, the publisher gets paid in BAT. These content creators are also allowed to receive BAT as tips or donations from internet users. You can also access premium content from such websites by paying the subscription fees with BAT. As such, BAT functions as a reward and settlement mechanism on the Brave browser.\u00a0<\/span><\/p>\nThe digital asset has been implemented to incentivize the attention value of users, which is calculated based on the incremental duration of ads on active browser tabs and the proportion of their visible pixels to the rest of the website. As for advertisers, this solution affords them clearer insights into the effectiveness of their advertisements.\u00a0<\/span><\/p>\nThere is over 1.49 billion BAT currently circulating in the market. Considering that the maximum supply is capped at 1.5 billion BAT, the digital asset is almost fully diluted.<\/span><\/p>\nWho Are the Founders of Basic Attention Token?<\/span><\/strong><\/h2>\nBasic Attention Token has two founders: Brendan Eich and Brian Bondy \u2014 two highly distinguished individuals in the internet browsing software industry.<\/span><\/p>\nBrendan Eich is the CEO of Brave Software, Inc \u2014 the parent firm behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich was the founder and CTO of Mozilla and also invented JavaScript in 1995. He also helped launch one of the world’s most popular web browsers in 2004 \u2014 Mozilla Firefox.<\/span><\/p>\nLikewise, Brian Bondy joins as Brave’s and Basic Attention Token\u2019s CTO. Bondy is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla, software developer at Corel Corporation and software development lead at Khan Academy. Together, Eich and Bondy have a combined 50+ years of software development experience.<\/span><\/p>\nIn total, the Basic Attention Token website lists 16 team members, many of whom have a development, engineering, or research background.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_3_text_color=”#ff8f00″ header_3_font_size=”18px” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]\nBasic Attention Token development updates in 2023<\/h2>\n
Basic Attention Token (BAT) has seen significant developments in 2023, focusing on enhancing the user experience and expanding its functionalities. Key developments include:<\/p>\n
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Integration with the Brave Browser<\/strong>: BAT remains an integral part of the Brave browser, a Web 3.0 blockchain-based browser. The token can be used within the browser, providing immediate access to users. Brave also includes a secure, self-custody cryptocurrency wallet for storing and swapping assets, including NFT support, connecting users to the Web3 sphere.<\/p>\n<\/li>\n- \n
Partnership with Solana<\/strong>: In a major development, BAT announced a partnership with Solana to integrate its high-performance public blockchain into the Brave browser. This partnership will allow Brave users to access Solana ecosystem support and Solana native dApps. The integration will bring the best-in-class features of Solana\u2019s wallet into the BAT ecosystem as part of the BAT 2.0 Roadmap.<\/p>\n<\/li>\n- \n
BAT Ecosystem Roles and Utility<\/strong>: The BAT ecosystem includes users, publishers, creators, and advertisers. Users can tip content providers with BAT tokens, and creators can earn revenue directly from the audience. Advertisers can start advertising campaigns and get discounts if they purchase campaigns using BAT tokens. Various ad formats are available, including search, newsfeed, and notification ads.<\/p>\n<\/li>\n- \n
Tokenomics and Earning BAT<\/strong>: The distribution of BAT tokens allocated 66.67% to investors, 13.33% to Brave, and 20.00% to the user growth pool. Users can earn BAT by viewing ads recommended by Brave or by receiving tips as content creators.<\/p>\n<\/li>\n- \n
Future Projects and Roadmap<\/strong>: While there have been no recent specific roadmaps for BAT, the Brave browser continuously updates with new features. One of the recent features is Leo, a native AI assistant. The token has a history of successful ICOs and a talented team led by Brendan Eich, focusing on enhancing the advertising economy within the web and providing a better browsing experience.<\/p>\n<\/li>\n